Homework 3 Response

In the article, I really enjoyed the Nike's Chief of Design outlook on everything. He isn't bothered by his dyslexia, he is grateful it allows him to look at the world differently. He's also very active and tries to interact with the designers he leads instead of sitting in his office all day. It is also interesting to see sort of how the creative process for designing is at Nike and how their is a clear creative direction they want in a season and then they just let the 1000 designers at Nike work off of that direction and let them do as they wish with it. He's not afraid of technology and welcomes the possibilities it can give them, like working with data down to an atom or new materials that can help old designs that were ahead of their time but needed the correct materials and tech that they have now.